accountable -
adj. 1. liable to account for one's actions
Our mission is simple and direct. Our goal is to empower small business owners to maximize and realize their potentials. Small business owners face challenges every day, and often, they are behind the eight ball especially when it comes to building their presences in the online world. While big companies with deep pockets and plentiful people resources continue to expand their presence in the online world, small business owners struggle just to get a decent website going for their businesses.
We, at Accountable Web Design, have identified and incorporated many of resources from open sources that are available either under GNU license or otherwise. Utilizing these free, yet very effective and powerful tools, we can build and empower websites to do essential functions for the business at very cost-effective way.
One of the tool used is Joomla, an open source CMS (Content Management Systems). This amazing tool opens door wide for small business owners to develop websites that can incorporate more functions. Please read more on what and why Joomla by clicking here.
Google Analytics is another great tool that we utilize to empower our clients. Through logging all activities in the website, Google Analytics give vast information on contents, visitors and their behaviors in the website, and many pertinent information to allow website owners to monitor and track visitors. Based on these factual data, small business owners can learn more about their businesses, and provide better service and products to their customers.
Personal words about, "accountability". We came across a gentleman named Gary Benecivenga in the internet. Turns out, he is, now retired, one of the top copywriters in the country. Through his free "bullets", we learned that effectiveness of marketing/advertising not only can be measured, but rather, it should be measured and tested, every time. Gary claims that advertising should be accountable to the sales and bottom-line, not winning ad awards.
We, too, believe that web development should be accountable to the success of small business owners' businesses, in whole or in part.
As we have been empowered by many great people and tools, we wanted to do the same for our clients.
Evangelize ... Empower ... Enrich ... to grow Exponentially ...